Tim Leishman’s Sustaining Practice Styles
I attended a great LMA Vancouver lunch hour seminar today presented by Tim Leishman from Kerma Partners. (Kerma Partners came into existence in late 2006 and has already developed into an alternative...
View ArticleThe true world of in-house legal marketing
One of the highlights of the Legal Marketing Association’s Annual Conference in Atlanta last week was the screamingly funny ”mocumentary” presented at the opening session. This exposé of the real...
View ArticleLegal Marketing Bootcamp … April 20, 2007
Just a heads up to all of you in British Columbia. The CBA and the LMA have joined forces to stage a second legal marketing bootcamp taking place in Victoria on April 20, 2007. Here’s what some of the...
View ArticleWhat new associates should know about marketing
This spring I was invited to contribute to the ABA Law Practice Magazine’s April/May issue: “First Years: What every associate needs to know.” The issue arrived in my mail last month and is now live...
View ArticleThe Rainmaker Turn Off
I was chatting with a lawyer friend over breakfast this morning and she recalled for me, with a shudder, a business development torture session from her days as a first year securities lawyer. She was...
View ArticleGet yourself a niche
Clients want lawyers with niche expertise. At a client panel I took part in last month one of the big themes that emerged was that clients want to hire a lawyer who “gets them” – who has a depth and...
View ArticleBusiness development training programs for lawyers that work
Part Two I first blogged on this topic in December. Today I will continue where I left off and provide my top ten list of steps for launching a successful associate marketing and business development...
View ArticleThe fine art of staying in touch
In this crazy world of competing deadlines, priorities, sound bites and instant communication technology it sometimes seems harder than ever to nurture the important relationships in our lives. We are...
View ArticleWriting for the web tip – experience lists
Experience lists are a crucial part of a lawyer’s on-line profile because they provide clients and prospects with concrete examples of work that has been done. I just came across an elegant approach...
View ArticleFive foundational steps for business development
If you are feeling like you would like you would like to get better at business development here are five steps to get you started: 1. Update your contact list. This contact list will include your...
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